BeeHive Oven is a neighborhood restaurant that focuses on bringing quality food, family recipes, and Southern comfort to Williamsburg. I first got to know the owner John as I was walking my dog past his restaurant everyday, but after I brought a client into this restaurant, he and I started to discuss what I could bring to his business. My jack-of-all-trades skills made me the right fit for BeeHive Oven, and their vision for the restaurant's aesthetic and care for quality food as well as service made them a right fit for me.
Menus. Along with creating visual collateral for their social media platforms, I worked closely with the owners John and Treva (head chef and wife of John) to create a new menu that would aesthetically fit more with the friendly service, be easier to read and distinguish between kinds of dishes, and naturally enhance upselling. Over the course of a few months, we tested different variations of menus like different layouts to feature different dishes, listing the full daily menu for brunch, and keeping the drinks and desserts on a small separate menu. After that time, we evaluated what worked best and designed based on that.
Banner for Smorgasburg and other booth events
Social Engagement. When I first signed on to work for BeeHive Oven, I focused on how the restaurant's various social media platforms. Cleaning up their information, creating visual collateral, and focusing on a consistant voice for their brand, I've been able to help them engage more with their guests and future guests. In six months, BeeHive Oven's facebook page reached +1000 likes and BeeHive Oven;s instagram has gained over 500 followers through constant engagement and posting. During that time the restaurant was also featured by the New York Times.